Unilever’s Positive Beauty Growth Platform

Social Commerce Pitch Competition

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SEPTEMBER 28 - OCTOBER 19

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At Unilever we want to meet the very best scaleups and startups  operating in the world of social commerce.

We recognise the huge strategic importance of social commerce and want to further advance our capabilities to give us a  unique edge. Through a pitch competition, we are looking to partner with the very best scaleups and startups operating in the world of social commerce.

Our Beauty & Personal Care business is a €20 billion division, operating some of the world’s most loved brands such as Dove, Axe, TRESemmé and Love Beauty & Planet. This competition will be spearheaded by our Beauty & Personal Care President,  Sunny Jain, and his leadership team.

We want to pioneer across four Social Commerce models:

Irrespective of the social commerce model we’re using, there are common challenges we think could be solved or managed differently. Here are a few areas where we see potential to optimise (download brief for more details)

The Fit

Where we’ll use these and our assessment criteria

In essence, we’d love to hear from scaleups or startups that are rocking it in social commerce. We will be considering applicants against any one or more of the following categories, businesses that can:

  • Support our Core Brands: where we don’t have a DTC capability and infrastructure
  • Support our DTC Brands: where we can help accelerate growth
  • Bring radical Horizon 2 Innovations: the unknown unknowns to keep us ahead of the competition
  • Support our People and Planet Positive mission: solutions to help end discrimination in beauty and champion inclusion or help reduce environmental impact via social commerce

Click here to download brief

If you want an opportunity to start a conversation, meet our senior leadership and business operators and potentially partner with us, the key steps are:

Submissions Open 28 Sept, Tues
Unilever Open Forum (we present our ask and Q&A) 6 Oct Wed (10:00 and 16:00 BST)
Submissions Close 19 Oct, Tue (23:59 BST)
Shortlist Announced 3 Nov, Wed
Virtual Live Pitch Competition (for the six best aligned) 18 Nov, Thurs
Commercial Discussions Q4-21